Brazil Loves Canna Cola
Last month I was contacted by Brazil’s Record TV, the second largest network in South America. They had read the two articles in Folha, which had created quite buzz in Brazil, and they we’re eager to do a piece on our company.
Fortunately they were already coming to California to do a comprehensive look at medical marijuana in the USA and would be up North for a week as they traveled from Santa Cruz to Mendocino in search of a great story.
My contact was producer Osmar Freitas Jr. who lives in New York , which is the North American office for Record TV. The interview was conducted by the charismatic Vinicius Donola, a seasoned television journalist well know for his in depth and tasteful approach to news.
The day after doing my interview, they drove up to Mendocino, the heart of the Emerald triangle. They figured it would be a gold mine of information. One would think that going to a place who’s economy is dependent on the income generated from marijuana, both legally and illegally, would yield a bounty of footage, correct?
It was a total bust. No one would talk to them. Not even dispensaries. They couldn’t find a single grower or even one plant.
Hearing their predicament I made some calls and they drove back down to Santa Cruz. A friend hooked them up with a legal producer who gave a very educational tour of the grown process, and Rich Couch of Herbal Cruz, who previously helped when out when the Associated Press needed another viewpoint when they were doing a piece on Canna Cola, provided the vital dispensary angle.
Originally there were going to be two parts. One just on medical marijuana in California, and the other just on Canna Cola. The day it was to air, tragedy struck when a gunman went on a rampage and massacred twelve children at a Rio school. To make room for special news coverage the two parts were condensed and combined.
Below is the combined program. Canna Cola is at the end.